Business as Mission: A Comprehensive Guide to Theory and Practice (Paperback)

Business as Mission: A Comprehensive Guide to Theory and Practice By C. Neal Johnson, Steven Rundle (Foreword by) Cover Image
By C. Neal Johnson, Steven Rundle (Foreword by)
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Business as mission (BAM) is a mission strategy whose time has come. As global economics become increasingly interconnected, Christian business people and entrepreneurs have unanticipated opportunities to build kingdom-strategic business ventures. But Christian companies and business leaders do not automatically accomplish missional purposes. BAM requires mastery of both the world of business and the world of missions, merging and contextualizing both into something significantly different than either alone. C. Neal Johnson offers the first comprehensive guide to business as mission for practitioners. He provides conceptual foundations for understanding BAM's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation. Drawing on a wide variety of BAM models, Johnson works through details of both mission and business realities, with an eye to such issues as management, sustainability and accountability. Business as mission is a movement with enormous potential. This book breaks new ground in how faith and work intersect and are lived out in crosscultural contexts, where job creation and community transformation go hand in hand. Come, participate in what may well be one of the most strategic mission paradigms of the 21st century.

About the Author

Steve Rundle is associate professor of economics and business as mission at Biola University in La Mirada, California. His teaching and research interests are focused on the intersection between international economics and faith-based business. He is also the editor of Economic Justice in a Flat World: Christian Perspectives on Globalization.C. Neal Johnson (Ph.D., Fuller Theological Seminary) is founding dean of the School of Business and is professor of international business at Bakke Graduate University in Seattle, Washington. He has had an extensive and unique thirty-year career as an attorney, banker, educator, business consultant and entrepreneur both domestically and internationally.

Product Details
ISBN: 9780830838653
ISBN-10: 0830838651
Publisher: IVP Academic
Publication Date: December 8th, 2009
Pages: 528
Language: English